Long-lasting fragrance
This scent stays with you throughout the day, from morning to night, without needing constant touch-ups.
Versatile for any occasion
Perfect for work, dates, casual outings, or special events – one bottle works for every moment in your life.
Accessible luxury
High-quality fragrance at a price that makes luxury attainable for everyone who wants to feel beautiful.
Choose Your Fragrance
Think about when you’ll wear it—lighter, fresher scents work for everyday and warm weather, while richer, warmer fragrances suit cooler months and nights out. Test how it settles on your skin since fragrances react differently with body chemistry, and pick what makes you feel like yourself when you catch a hint of it during the day.
Rare Eau de Parfum with Vanilla and Caramel
This eau de parfum brings vanilla and caramel together for a warm, sweet scent that feels comfortable and personal, perfect for when you want something cozy that stays close to your skin.
Mini Rare Eau de Parfum Set with Vanilla and Caramel
This mini set gives you travel-sized versions of the vanilla and caramel fragrance, perfect for keeping in your bag, testing before committing to a full bottle, or taking with you on trips.
Rare Eau de Parfum Gift Set with Travel Spray
This gift set includes a full-size bottle and travel spray with vanilla, caramel, and sandalwood notes that last about 12 hours, giving you a warm fragrance for home and a portable option for touch-ups throughout the day.
Choose Your Cosmetics
Start with what you actually need—foundation shade that matches your skin, a lipstick color you’ll wear regularly, or the specific product that solves a problem you’re having. Don’t get caught up buying full collections when a few key products that work for your routine and skin type will serve you better.
Soft Pinch Liquid Blush Bliss
This liquid blush in the shade Bliss gives you a natural, buildable flush that blends easily and lasts all day without fading or looking patchy.
Kind Words Matte Lipstick Creative
This matte lipstick delivers rich color that feels comfortable on your lips without the drying effect that makes you want to peel it off an hour later.
Liquid Touch Brightening Concealer
This brightening concealer in shade 150C covers dark circles and blemishes while reflecting light to make those areas look fresher and more awake without settling into fine lines.
Kind Words Matte Lipstick Strong
This matte lipstick in Strong gives you bold color that stays put through coffee and conversation without feeling heavy or drying out your lips.
Limited Edition Mini Blush & Luminize Trio
This limited edition trio gives you mini versions of three different shades—blushes and a luminizer—so you can add color and glow to your cheeks without committing to full-size products you might not finish.
Essential Eye Duo Eyeshadow Stick Mascara set
This limited edition set pairs an eyeshadow stick with mascara for a quick, complete eye look that takes minutes to apply and works whether you’re rushing out the door or building something more polished.
Company history
Selena Gomez launched her fragrance line as a personal project, not just another celebrity name slapped on a bottle. The scents reflect different sides of her personality and moods she wanted to capture in fragrance form, with each one telling a specific story or feeling.
The line includes several distinct fragrances that cover different scent profiles. Some lean warm and sweet with notes like vanilla, caramel, and sandalwood—the kind of fragrances that feel comforting and stay close to your skin. Others go lighter and fresher for daytime wear. The range gives you options depending on your mood, the season, or the occasion without forcing you into one signature scent.
What stands out about these fragrances is the wearability. They’re not trying to be loud statement perfumes that announce your presence from across the room. Instead, they work as personal scents—the kind people notice when they hug you or sit close, not when you walk past. The longevity is solid, lasting through a workday or evening out without needing constant reapplication.
The packaging keeps things simple and attractive without overdoing it. Bottles are designed to look good on a dresser but don’t feel precious or overly decorative. You can tell thought went into the presentation, but the focus stays on the fragrance itself rather than elaborate packaging you pay for and throw away.
Selena’s involvement feels genuine rather than just licensing her name. She’s talked openly about her connection to the scents and what inspired them, and that personal touch comes through in how the fragrances are positioned and marketed. It’s not trying to be high fashion or exclusive—it’s accessible fragrance that reflects her own style and sensibility.
The price point sits in the middle range—more than drugstore body sprays but not creeping into luxury perfume territory. You’re getting quality fragrance at prices that let you own a few different scents for different occasions without needing a special reason to justify the purchase.
For fans of Selena Gomez, these fragrances offer a tangible connection to someone they admire. For people just looking for good perfume, they offer well-crafted scents that perform well and smell pleasant without breaking the bank. The fragrances work whether you know anything about Selena or just picked up a bottle because you liked how it smelled in the store.
The line proves that celebrity fragrances don’t have to be cash grabs or afterthoughts. When someone actually cares about the product and puts effort into creating something they’d personally wear, it shows in the final result.
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Frequently asked questions
Most customers enjoy 6-8 hours of wear, with some notes lingering even longer on clothing and hair.
The collection comes in 30ml, 50ml, and 100ml bottles to fit your lifestyle and budget.
Fragrances are dermatologically tested, but recommend testing on a small skin area first if you have known sensitivities.
Absolutely! These scents are designed to be versatile enough for daily wear while still feeling special.
Yes, no animal testing is involved in creating fragrances.
Accept returns within 30 days of purchase if you’re not completely satisfied with your fragrance.
Ask your question
Clients thought
People love how the scent is sweet but not overpowering, with enough staying power to last through the day. Many say it’s become their everyday fragrance because it works for both casual wear and nights out
I’ve tried so many perfumes over the years, but nothing made me feel quite like this one does. The scent is sophisticated without being overwhelming, and I get compliments everywhere I go. What I love most is how it evolves throughout the day – it starts fresh in the morning and becomes warmer and more mysterious by evening. It’s like having a signature that’s completely mine. I’ve already ordered my second bottle because I never want to be without it.
Maya Rodriguez
Customer
This perfume has become my go-to for everything – work presentations, date nights, even just running errands. There’s something about wearing it that makes me stand a little taller and smile a little brighter. My friends always ask what I’m wearing because it has this perfect balance of being noticeable but not overpowering. It’s been six months since I started using it, and I still get that little boost of energy every time I put it on.
Jessica Chen
Customer
I bought this on a whim after a really tough breakup, thinking a new scent might help me feel like myself again. It turned out to be exactly what I needed. The fragrance is warm and comforting but also makes me feel strong and independent. I wear it to job interviews now because it gives me that extra boost of self-assurance. My sister loved it so much when she smelled it on me that I ended up getting her a bottle for her birthday too.
Amber Thompson
Customer